On Facebook and Instagram, we implemented different types of campaigns. We created retargeting campaigns to recover unfinished purchases as well as new customer acquisition campaigns.
We also created campaigns to encourage existing customer to make new purchases. This helped us increase the lifetime customer value and frecuency of purchases.
In addition to that, each Black Friday season we carefully implement a strategy to maximize sales, which has helped Tacoma Beast surpass Black Friday sales records two years in a row.