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How we helped Tacoma Beast Generate over $1.3M in online Sales in 12 months

Overview

Tacoma Beast is the leading online store for Toyota Tacoma parts and accessories. They were looking for a partner to help them implement a solid advertising strategy to generate more sales and increase their market share.

The Challenge

When we first started working together, the main challenge Tacoma Beast was facing was that a big portion of their sales came from Instagram organic posting.

They noticed that even though their audience kept growing, there was a decrease in organic reach of their posts due to Instagram's algorythm changes.

They were looking to add new sales channels to help them grow and decrease their dependance on organic instagram traffic to generate sales.

The Solution

After analyzing potential opportunities with the client, we decided to build a multi-channel paid advertising strategy.

Having multiple channels would allow them to grow their traffic, increase their market share and diversify where their sales were coming from.

On top of that, they wouldn' t be vulnerable to one platform making changes and affecting their sales.

Solution Part 1: Google Search Ads (PPC) Management

We started by implementing Google Search (PPC) campaigns. We carefully tested a varierty of keywords related to the products sold at the store to find the most profitable kewords.

We also tested different geographical regions to find areas with lower cost per clicks and a bigger return on adspend.

Fast forward to today, after hundreds of tests, we have a strong portfolio of search campaigs that reliably generate hundreds of sales for Tacoma Beast every month.

Solution Part 2: Facebook & Instagram Ads

On Facebook and Instagram, we implemented different types of campaigns. We created retargeting campaigns to recover unfinished purchases as well as new customer acquisition campaigns.

We also created campaigns to encourage existing customer to make new purchases. This helped us increase the lifetime customer value and frecuency of purchases.

In addition to that, each Black Friday season we carefully implement a strategy to maximize sales, which has helped Tacoma Beast surpass Black Friday sales records two years in a row.

Results

With a whoping 37X average return on adspend, our multi-channel advertising strategy has helped Tacoma Beast generate over $1.3 million in sales from paid ads in 12 months.

We've helped them grow revenue and market share year over year, solidifying their position as the industry leader.

In addition to that, during the 2019 Black Friday / Cyber Monday season, we were able to reach a whoping (115X) return on adspend on our FB/IG Ad campaign!

Paid advertising has become a key pillar of their strategy as they now have a highly profitable and reliable advertising system that generates sales consistently.

ABOUT THE CLIENT

Tacoma Beast is the leading online store

for Toyota Tacoma parts and accessories. With a community of over 250K Tacoma enthusiasts, they offer the biggest selection of parts and accessories for Toyota Tacoma trucks.

HEADQUARTERS

Miami, FL

INDUSTRY

Ecommerce

SERVICES RENDERED

Google Search Ads (PPC) Management

Facebook Ads Management

Instagram Ads Management

READY TO CRUSH YOUR ECOMMERCE SALES WITH PAID ADS?

Let's Have a Chat Send Us a Message

Please pick the plan that best suits your Needs. You get 50% off Your first month of service!

GEt ME LEads Plan

497

Per month

✅ Irresistible offer development to get more people taking action
✅ Professional AD design to convey a professional image of your business
✅ Effective AD Copywriting that makes people want to buy right now
✅ Custom Audience targeting to reach more qualified prospects
✅ Split testing of headlines, images and placements to maximize your return on investment
✅ Continuous Performance monitoring to ensure consistent results
✅ Performance Optimizations to increase effectiveness of your Ads
✅ Monthly email report to track the results of your advertising
❌ Landing Page Lease: We will build a landing specifically for your business at no extra cost
❌ Local Listings Marketing (Google My Business, Yelp..) to get additional leads when people search for your services in your local area
Advertising Budget between $300 and $599
(paid directly to Facebook or Google)

Yes, I want 50% off my First month! Click here to get started.

LOT'S OF LEADS PLAN

797

Per month

✅ Irresistible offer development to get more people taking action
✅ Professional AD design to convey a professional image of your business
✅ Effective AD Copywriting that makes people want to buy right now
✅ Custom Audience targeting to reach more qualified prospects
✅ Split testing of headlines, images and placements to maximize your return on investment
✅ Continuous Performance monitoring to ensure consistent results
✅ Performance Optimizations to increase effectiveness of your Ads
✅ Monthly email report to track the results of your advertising
✅ Landing Page Lease: We will build a landing specifically for your business at no extra cost
❌ Local Listings Marketing (Google My Business, Yelp..) to get additional leads when people search for your services in your local area
Advertising Budget between $600 and $1199
(paid directly to Facebook or Google)

Yes, I want 50% off my First month! Click here to get started.

Ton OF LEADS PLAN

997

Per month

✅ Irresistible offer development to get more people taking action
✅ Professional AD design to convey a professional image of your business
✅ Effective AD Copywriting that makes people want to buy right now
✅ Custom Audience targeting to reach more qualified prospects
✅ Split testing of headlines, images and placements to maximize your return on investment
✅ Continuous Performance monitoring to ensure consistent results
✅ Performance Optimizations to increase effectiveness of your Ads
✅ Monthly email report to track the results of your advertising
✅ Landing Page Lease: We will build a landing specifically for your business at no extra cost
✅ Local Listings Marketing (Google My Business, Yelp..) to get additional leads when people search for your services in your local area
Advertising Budget between $1200 and $1500
(paid directly to Facebook or Google)

Yes, I want 50% off my First month! Click here to get started.

*Limited Availability. Restrictions Apply.

READY TO GET MORE SALES FOR YOUR ECOMMERCE STORE?

Let's Have a Chat Click Here to Send Us a Message

HELLO@FASTHOOKDIGITAL.COM

PHONE: (305) 520-7533

313 DATURA ST #200, WEST PALM BEACH, FL, 33401

Overview

The Challenge

The Solution

Solution Part 1: Google Search Ads (PPC) Management

Solution Part 2: Facebook & Instagram Ads

Results

Working...